The Store Makers of umdasch, Austria, are taking over the digital signage specialists Gundlach SEEN MEDIA, which has its headquarters in Germany. The acquisition of this company strengthens umdasch’s competence as a supplier of digital solutions at the point of sale.Since 2014 the Store Makers at umdasch have been supporting prestigious international customers in the retail sector through its own Digital Retail Division based in Linz, Austria with regard to digital signage projects and in the fitting out of sales areas with electronic price labelling and interactive experience solutions. Recently, for example, the digital professionals at umdasch won a contract to equip over 1,300 branches of DÄNISCHES BETTENLAGER with electronic price labelling. When developing concepts for stores and furniture, umdasch takes technologies and digital options into account and integrates them with precision. umdasch’s customers can thus profit from the wide-ranging expertise of the Store Makers in the complete fitting out of a retail area.

Following our trend exploration to Paris earlier this week, we continued our journey across the Channel to London, UK. These two cities offer an abundance of inspiration for those in the travel, retail, design and architecture industries. If you´re interested in metropolitan cities, buzzing with history and commerce, these are the two cities you should visit first. Our London insider reveals some sneaky insights into the capital of England…

Nobody can doubt the allure of Parisian culture and the talent of the French to build beautiful cities or the grandeur of London and it´s fascinating, historical masterpieces. These two cities are abundant with their own vibrant retail scenes; cafés, restaurants, hotels and outdoor areas, all creating the buzzing hub of life known worldwide. As trendsetters in the shopfitting industry, umdasch is always on the lookout for inspiration and these two cities offer plenty of it. Both cities are constantly reinventing themselves and thinking outside the box, to keep that buzz buzzing. Even the established shopping districts of both shopping metropolises have lost none of their appeal. Let's start with…

The newly opened LET'S DOIT Shop in Wels is now Austria's most modern tool store. For the first time, many digital solutions from umdasch will be used in a stationary shop for tools and gardening equipment in addition to competent specialist advice. These solutions expand the product range and offer detailed information about products and services directly at the POS. In addition, customers can subject their product selection to an endurance test in live operation before making a purchase decision. They explore the Omni-channel experiences. Here, we see the most modern specialist tool store combining the advantages of online trading with those of experience shopping at the POS in a meaningful way, thus offers customers real added value.

So far, the more than 4,000 products of the furnishing company with Scandinavian roots have been displayed with printed price tags in more than 1,300 branches in Germany and the six foreign markets of Austria, Switzerland, France, Italy, Spain and Portugal. In 2019, the branch network will gradually be converted to electronic and centrally controlled price tags, which will also provide additional digital retail functionalities.

The duty-free area Eurotrade Munich at Terminal 2 of Munich Airport reopened in December after a complete redesign. The design bureau Gruschwitz, based in the hometown of the airport, has developed the store design, which was implemented by umdasch The Store Makers.

"A workout for the face" is the claim of FaceGym and thus explains in a few words the concept of the premium cosmetics brand. At the end of November 2018, FaceGym expanded its stores with two stores at prominent addresses in London. The individual, high-quality furnishings were made for both stores by umdasch The Store Makers. Both St. John's Wood High Street and the vibrant Coal Drops Yard shopping district are some of London's hip spots in the premium segment. FaceGym has now opened new branches at both locations - with one thing in common: exclusive shopfitting, made by umdasch.

The fashion company ETERNA opened in November a new branch in the prominent Kaiserstraße in Frankfurt am Main, Germany. The surface, façade and light planning comes together with the shopfitting and the assembly of umdasch The Store Makers.

On November 29, Hartlauer opened his completely remodeled store in Villach, Carinthia. umdasch was responsible for all services, from planning to shopfitting to digital solutions – and there was no stone unturned. The store impresses with a new generation in store construction from Hartlauer: For the first time, the specialist shop relies on open presentation of goods instead of showcases, including state-of-the-art technology.