A well-designed customer journey takes into account the interaction between analogue and digital touchpoints. The latter have long since become more than just complementary solutions - they are changing the way retailers design their processes. This was impressively demonstrated at EuroCIS 2025, where umdasch The Store Makers and shopreme jointly presented solutions that increase in-store efficiency while improving the shopping experience.

Harrods has set another milestone in the ongoing transformation of the world-famous luxury department store with the opening of its newly designed Women's Designer Collections department. umdasch The Store Makers was once again instrumental in the realization of this impressive premium women's fashion area and played a key role in creating a unique shopping experience.

Efficient, customer-oriented and seamlessly integrated into everyday shopping: at EuroCIS 2025, Europe's leading trade fair for retail technology, umdasch The Store Makers, together with partner shopreme, a leading provider of self-checkout solutions, will be presenting the latest innovations in the checkout area and digital retail in Hall 10, Stand D66.

After the successful realisation of the first physical markta store in Vienna, Austria, in 2023, the cooperation between markta and the shopfitting experts from umdasch The Store Makers is now entering its second round. On 23 January 2025, the grand opening of another store took place in the Zollergasse in Vienna's 7th district.

With the expansion of the Gebr. Heinemann Duty Free Shop in Terminal 1 of Vienna Airport, umdasch The Store Makers is once again setting new standards in travel retail. The shop, which opened in September, offers travellers not only a larger selection of products, but also a unique shopping experience that meets the highest demands in terms of aesthetics and functionality – and all this on a total area of around 2,000 m².

With the opening of the 'HOUSE OF SILHOUETTE' on 2nd December, the renowned eyewear manufacturer Silhouette Group is setting new standards for premium optics in Vienna on the occasion of its 60th anniversary. In a historic building at the prestigious address Herrengasse 1, an exclusive store awaits visitors, allowing them to immerse themselves in the world of premium eyewear.

With the new version of its umdasch eXperience Platform, umdasch The Store Makers is launching a further developed version of the software solution that digitally connects the retail industry. The application provides a central overview of all digital touchpoints and opens up a wide range of possibilities for retailers to optimise their daily business processes.

In order to raise the customer experience in the showrooms of the Audi and Volkswagen brands to a new level, umdasch The Store Makers has developed modern digital vehicle information stands in collaboration with the renowned car manufacturers. Thanks to the harmonious interplay of functionality and design, they set new standards in customer communication at the point of sale.

The Worldshop in the Lufthansa First Class Terminal at Frankfurt Airport offers a unique shopping experience for First Class customers and HON Circle members. As a leading provider of premium brand products and exclusive luggage, the Worldshop sets new standards in travel retail. Working closely with Heinemann's travel retail experts, umdasch The Store Makers created a harmonious store design with digital touchpoints that invites customers not only to shop, but also to attend special events such as vernissages.

At the end of April, hansgrohe celebrated the official opening of its new UK headquarters in Warwick. The project was realised by umdasch The Store Makers, who coordinated the conversion of the space as the main contractor and were responsible for the manufacture, delivery, and installation of the shopfitting.